Every ride at SoulCycle is a fun and energizing way of doing an intense full-body workout. The SoulCycle® Method helps burn calories, helps the heart pump more properly, and works through the core with the help of hand weights that tone upper body muscles. SoulCycle assures that all its branches are treating SoulCyclists with the best trainers in the country and are receiving the highest level of personal attention.
Some SoulCycle studios offer SoulBands. SoulBands is a revolutionary way of challenging the body with the use of resistance bikes hanging above each bike. SoulBands is a one-hour workout that includes anaerobic intervals. SoulBands is a great way to train the whole body, tone the abs shoulders, biceps, triceps, obliques, and back while simultaneously doing fat-burning cardio exercises.
Aside from an intense cardio workout, SoulCycles integrates mental exercise through inspirational coaching. As lights are kept to low level and riders use candlelight, SoulCycle is able to create a cardio sanctuary that helps riders clear their minds while doing their routines.
SoulCycle was founded in April 2007 by Julie Rice, Ruth Zukerman, and Elizabeth Cutler. In the fitness routines that they developed, they combine mind and body exercise with high-energy music, motivation, and inspirational coaching. Since opening their first studio in 2006, SoulCycle operates 14 studios following the partnership forged with Equinox Fitness earlier this year. With the way SoulCycle has been functioning recently, the goal of opening between 50 and 60 studios worldwide by the end of 2015 is attainable.
In an article featured in The New York Times, it was reported that SoulCycle pays more than 70 employees. The report also cited new openings in Lower Manhattan. According to Cutler, these corporate decisions are a part of transition “from fitness studio into a lifestyle brand.” The partnership with Equinox was instrumental in the rapid expansions that SoulCycle is now undertaking.