Alaska Airlines believes that environmental responsibility is an integral part of corporate citizenship. But how can an airline company promote environmental awareness when their service requires the use of fuel? It’s not easy, but they are slowly reducing their environmental footprint with the use of aviation biofuels. Their fuel-efficient fleets and recycling programs are part of their commitment to foster a sustainable future and encourage other aviation companies to increase operational efficiency as well. Recently, Alaska Airlines was named in Washington’s Green 50 List for their forthright stewardship of resources.
In addition to their long list of aviation milestones, Alaska Airlines also supports organizations that make communities better places to live. In the process, the once small regional airline became one of the most respected aviation companies in the country.
Through the Alaska Airlines Foundation, the company also encourages employee involvement and corporate contribution, outreach, and sponsorship within the communities they serve. Some of the organizations they support include the American Cancer Society, Habitat for Humanity, Make-A-Wish Foundation, United Negro College Fund and the WomenCare Shelter.
Their commitment to serve the communities is largely due to their rich heritage as an aviation pioneer in Alaska, where transportation is vital in the life of its residents. Stemming from their dedication to providing the people of Alaska with a reliable mode of air transportation, the company decided to extend their services through other means. Philanthropy allowed them to touch the lives of other people, and with their acts of charity, Alaska Airlines redefined the meaning of service.