Snapette started with the accelerator program of 500 Startups. Its launching which happened in Silicon Valley was highlighted by angel investors wanting to fund Snapette’s business. Angel investors such Forerunner Ventures, Accel Partners and Brian Lee of Shoe Dazzle were able to raise $1.5 million in funds for Snapette.
In Snapette’s mobile application, the user may upload the images of any fashion find. The images can be browsed by other users. An image may be snapped on Snapette, upload it, and the brand, location, price and other information are provided. When a user finds something he loves through the mobile application, he may opt to “love” the item. Since the mobile application contains all relevant information, the user can also find direction to the store selling the item. The images can also be shared on social space like Twitter and Facebook.
Any retailer interested in using the mobile application can create a Snapette profile. Then he can share his products and share information about any available promotion. Notifications are automatically sent to alert Snapette users that a sale is under way nearby.
The features that online publications and other news sources made for Snapette show that publishers believe in the company’s potentials. Snapette has been featured on Women’s Wear Daily, International Business Times and Fast Company. Apple’s iTunes Store has included Snapette on “What’s New and Noteworthy,” “What’s Hot,” and “Staff Favorites.”
Snapette is headquartered in New York City. The company maintains just seven full time workers.