Nitto Denko has more than 90 years of countless developments, technologies and innovations. Its products are seen in many stages of people’s lives – optical films, LCDs, surgical tapes and functional automotive materials.
Over 20 Nitto Denko products share the top markets in the world, especially in the markets of computers, mobile phones, LCD televisions, healthcare and automotives. Nitto Denko’s success in these markets was the result of the company’s excellent technologies and its strong business strategy called Global Niche Top®. The company may be producing and selling only a part of something, but this part is advanced and indispensable to the successful outcome of that something.
In selling, Nitto Denko believes that early detection of customer needs will place the company on top of the competition. The company anticipates the growth in the markets worldwide. On its part, Nitto Denko provides differentiated products which help it to share in the top markets of the world. The company uses the market information to discover and develop new products and technologies. By doing this, Nitto Denko brands mature in worldwide markets.
But the most important strategy of Nitto Denko is on helping consumers realize their “I wish I had.” Whether on the road, at home, in cafes, in hospitals or at school, Nitto Denko aims to contribute to the success of everyday life. Its technologies and innovations that pile up one after another keeps Nikko Denko one step ahead in assuring that good things are going to happen. Nitto Denko takes care of its position and uses its manufacturing capabilities as leverage to make everyone’s “I wish I had” become a reality.