Pulse was designed for dynamism and creativity. It is recognized for various award-winning masterpieces that run across all types of media – films, music videos, advertising content, and many others. These products demonstrate Pulse’s commitment to create aesthetically engaging and innovative content.
From its inception, Pulse has been known as a producer of award-winning pieces and the company continues to push its boundaries in order to create a revolution that would change the way endorsers, brands, and channels bring programming and content to the screen. Pulse has a pool of talents that are recognized by the industry and have been recipients of prestigious awards like the Grammy’s, MTV MVAs, BAFTAs D&DADs, and Sundance, among others.
Benki was only 25 when he and Clifford established Pulse. At that time, the content industry was rapidly changing as the digital age started to dictate how things “should” be done. However, Benki and Clifford placed digital conversion at the center of everything. Pulse was able to adapt much quicker compared with its competitors. While traditional content companies have ignored conversion, Pulse used it as strategy to create a company that went beyond the boundaries in terms of technology, talent, and distribution.
It is the audience, not the output that dictates what Pulse is doing. Pulse is an 18-to-30 company. Most people between 18 and 30 years old watch TV programs, music films, and videos, and buy products based on advertisements. Pulse used the rapid evolution of the digital age to gain access to the most powerful age group today.
After eight years, Pulse is moving into the second phase of its development. After building a team of 50 people over the last seven years, Pulse is shifting its focus on building its reputation. When the company is strong enough, it will begin to go offshore and aim for international recognition.