From its small beginnings in Harvard, Philo is now providing internet TV service across the country. Investors have been pouring in finances and Philo has been implementing innovative technologies to meet the growing demands from students. The fast paced mobile environment of students along with the demand for cable TV and broadcast signal makes online streaming convenient and immediate. Philo has created a platform that would turn the TV set into a medium that is as accessible, customizable and interactive as music.
Philo needed just one year to bring live TV content to mobile devices that students use: laptops, tablets and smartphones. if Apple can do this with music, Philo believes that it can also possibly do this with TV contents. So far, Philo has been working with cable service providers to serve other campuses too. In Harvard alone, Philo has reached 90% adoption and this can also also happen in other campuses.
The success of Philo proved that there is something that the TV industry has not done so far: to build model that would attract not only watchers but cable service providers as well. Philo is loved by most students because they needed only a college email address and internet connection to access philo.com. School administrators love Philo because it has significantly reduced the bandwidth strained caused by illegal torrenting and Netflix streaming. The TV industry love Philo for deterring piracy in the 18-to-24 age group.