Their science of creating top-of-the-line products involves discipline and performance, which the new Nike is proud of. Before, the company operated heavily based on instinct. Their research lab constantly looked for innovations in shoe technology to bridge comfort and movement, but they never did a methodical study of new markets. With their new discipline, Nike hopes to revolutionize product development to adapt to the needs of consumers.
From inspiration to innovation, Nike’s transition has so far been smooth sailing. The world awaits for their new line of products that carries their new brand of discipline and creativity.