Loku's bid for validity taps a familiar theme among recent internet search engine start-ups: it strives to convince users in their local area to take advantage of intuitive search technology that presumably interprets natural language more effectively than Google does. In terms of enabling easier access of community information for its users, Loku is also competing directly with Yelp.
As of the end of October, Loku's web presence is still a work-in-progress and is operating in beta status. The young operation is banking on developing partner relationships with businesses that will benefit from the search engine by shining a bright light on the "buzz" that searchers of those businesses generate through activity on Loku.
Loku has yet to introduce its presence through a mobile app but the company asserts that that will happen in the not-too-distant future. In the meantime, it continues to fine-tune its graphic-heavy, above-the-fold approach to its user-interface. Whatever its future, Loku has put up a determined effort to distinguish itself as a viable alternative to Google for effective community-centric web searching.