Kraft is a spin-off of the Mondelez International. It focused on food business in the North Americas. Mondelez, on the other hand, focused on the snack business around the world. The company split on April 2, 2012, making Kraft an independent company.
Kraft is the proud sponsor of Major League Soccer and Kraft Nabisco Championship. It is also one of the major sponsors of the LPGA tour. Kraft also sponsored the Kraft Fight Hunger Bowl.
One of Kraft major restructuring occurred in 2004 when the company closed 19 worldwide facilities which resulted in 5,500 closed jobs. This action was due to declining sales.
Kraft introduced MiO, a flavoring product that is sugar-free and contains zero calories. It was designed to meet the requirements of the 18 to 39 year old consumers.