Chrome has been a particular driving force in Google’s market expansion, with the Internet browser achieving a reported 300 percent growth profile in 2011. With a 32 percent market share, the browser is now estimated to run in a virtual dead heat with Internet Explorer and has taken a market lead in the vital consumer demographic.
Highlighted at Google’s annual Google I/O conference, Chrome for iOS was launched in late June, 2012. This release directly followed Chrome for Android’s elevation from beta status and signals Chrome’s emergence as a significant asset to mobile device users. With this latest platform, Chrome users can enjoy the same quick, simple, and unified browser across all of their devices. The product also enables media agencies to gain access to entirely new segments of consumers.
Torrence Boone came to Google with a wealth of technology-focused creative services industry experience behind him. Beginning his career with Bain & Company in Boston, Mr. Boone provided clients in the consumer products and healthcare/pharmaceuticals sectors with senior-level consulting assistance. He notably engaged in strategic planning associated with the development of interactive platforms and new product innovation. From 2001 to 2008, Torrence Boone held a leadership role with the digital and direct marketing-focused agency Digitas, which culminated in responsibilities as President.