By channeling the bulk of its resources toward fostering meaningful bonds with members, associations encourage a degree of genuine loyalty that stands the test of time, a benefit rarely, if ever achieved through conventional, faceless telemarketing efforts. The phone-based connective strategies Inalink designs for its customers differ vastly from one-size-fits-all, traditional telemarketing initiatives, eschewing obtrusive sales-style calls in favor of worthwhile discourse centered on relevant topics of interest. Crafted to promote an organization’s mission and vision in a sincere and cohesive manner, Inalink’s networking tools create new communication avenues built on a strong foundation of open dialogue between individual participants. At Inalink, the relationship an association maintains with its membership base stands apart as the most valuable aspect of that enterprise’s business model, a constantly evolving bond that should be treated with great care and respect.
Affiliated with the American Society for Association Executives (ASAE), Inalink helps associations retain and grow essential membership support with unique programs such as Keep-In-Touch and Benefits Awareness. Preventing loss of contact with members who move to new city or accept a new job, Keep-In-Touch tracks and updates important transitions that affect the nature and frequency of a person’s engagement with an organization. Likewise, Benefits Awareness ensures that members remain fully up-to-date regarding recent innovations undertaken by an association.