This poem inspired the founding of Baidu in 2000. Hyperlink Analysis creator Robin Li had a mission: to provide the best way for internet users to find what they are looking for on the web. Over the years, Baidu listened to the users’ needs and wants.
Baidu provides billions of search engine queries with the most intelligent and relevant search results using the best technology that optimizes the most up-to-date preferences. Baidu’s in depth knowledge and understanding of the Chinese language and culture gave the company the competitive advantage to make a search technology that is tailor-fit for its users’ needs.
Baidu users will find multiple channels where information are found and can be shared. These channels are on top of Baidu’s primary product which is the web search product. Baidu PostBar is the first and largest search platform in the world that uses the Chinese language. Baidu Knows is also the largest Chinese language-based interactive sharing platform. Baidu Encyclopedia is the largest Chinese language encyclopedia in the world.
Aside from these interactive products, Baidu also provides vertical search options for news, video, image and map searches. These services are constantly improved to be at the cutting edge of search engine technology.
Aside from service to individual users, Baidu is also a media platform for users engaged in online marketing. As a marketing platform, Baidu is one of the most cost effective ways of reaching relevant internet customers. Baidu’s organic website and affiliates display advertisements. The Baidu search box is integrated into the affiliated sites so that traffic is still assured. Majority of Baidu’s revenues are contributed by online marketing services. Customers pay on a “per click” basis. When their links are clicked and leads are generated, pay is assured.