The concept of a comedy site was conceived by Michael Kvamme, an aspiring comedian. The website was designed and developed by Randy Adams. Videos within the Funny or Die website are retained through users’ votes. According to votes, the funny videos remain while those that are not “die” and are related to a crypt. Videos that garner 80% of at least 100,000 votes are “funny.” Videos die after receiving 20% or less rating after 1000 views.
Launched in 2007, Funny or Die’s first video was “The Landlord.” It featured Ferrell being confronted by a two-year old landlord. The Landlord has received more than 70 million views. Funny or Die is recognized by the Emmy’s.