We should be thankful for Epocrates. This easy-to-use drug reference software is installed in your doctor’s laptop or mobile. The software allows the user to make good decisions when prescribing medicines.
According to the company’s CEO Rose Crane, about 45% of US doctors use the product. With Epocrates, information about the needed medication becomes available in a split second. Aside from speed, the software also allows doctors to be accurate with assigning dosages because the product is also capable of providing accurate dosage computations based on the patient’s information.
Aside from prescription, the company increased Epocrates’ utility by providing a platform for doctors to access the patients’ health records electronically. The patient’s medical history is also crucial for a correct medical prescription.
Because Epocrates is a publisher mobile device software application, it is also capable of providing updated medical literatures and journals, news feeds and product announcements. Its platform also permits doctors and other medical professionals to interact with each other concerning new product developments.
The company was established in 1998. In its early goings, Epocrates was available only for palm devices and desktop computers. But the technological advancements paved the way for the software to run in almost all kinds of electronic gadgets and devices.
Epocrates’ market expanded rapidly, reaching to as far as United Kingdom, Spain, Germany and Canada. By the end of 2010, it has over a million users all around the world. The company has employed more than 250 workers thus far.
Epocrates’ shares are traded publicly in NASDAQ.