Chipotle is founded by Steve Ells, a chef who had a vision of redefining the fast food experience. To say that he obsessed over sourcing the finest ingredients is an understatement; every day, when Chipotle was still a young chain, he would personally marinate fresh produce and meat, chop fresh herbs, and cook organic rice. Today, with over 30,000 employees, Chipotle still has not given in to the opportunity of settling for highly processed food. For this reason, it is recognized as one of the most innovative companies for 2012.
Chipotle is proof that good food is good business.