Cameron|Pace was established in 2011. It was named after movie director James Cameron and Hollywood cinematographer Vince Pace. Before Cameron and Pace came together for partnership and rebranding, the company was named PACE.
The founding of Cameron|Pace in was announced at the National Association of Broadcasters held in Las Vegas in 2011. In its stated goals, Cameron|Pace will enhance the quality of 3D advertisements, TV shows and films. The company will do this without necessarily increasing the cost.
Among the most celebrated movies that Cameron and Pace worked together included Titanic and Avatar. Cameron and Pace was joined by chief technology officer Patrick Campbell in developing and patenting the Fusion Camera System. This technology emulates the human eye where the right and the left “eyes” of two cameras mounted together can use a more precise control during stereoscopic filming.
At present, Cameron|Pace has 31 films and documentaries and over 300 TV broadcasts in its belt. The company’s D technology was featured in box office hits like Avatar, Hugo and Life of Pi. All three films are recipients of Academy Award for cinematography.
Cameron|Pace is also credited for 11 patents including the equipment called Shadow VisionTM. This technology allows stacking of a 3D camera system on top or next to a 2D camera. Both sets of cameras are used simultaneously so that 2D and 3D images are captured. Cameron|Pace also holds a patent for a device that can control intraocular distance.
Cameron|Pace holds a certification program that will assure movie goers that they will have a great movie viewing experience and free from the discomfort and headaches brought y subpar 3D productions. Among the movies that received this certification is Walking with Dinosaurs.