In early 2010, Burberry got digitally savvy when they made the first 3-D simulcast of their runway shows. They invited Joe Zee and blogger Bryanboy to supervise its Twitter account and tweet the luxe Prorsum collection. Then in September of that same year, Burberry got its catwalk show on live streaming where customers were allowed to place orders via iPads they have set up in stores.
To extend its web reach, the company launched a site in China this year after Burberry noted that 30% of shoppers in their London stores are Chinese.