BrightRoll is serving over 65 million unique viewers worldwide through hundreds of millions of video ads. With the wide reach of BrightRoll, the company is known to have the largest video ad network in the world, and the company that owns the third largest video property in the World Wide Web.
Since its founding in 2006, BrightRoll has had three rounds of fund raising drives. A number of investors believed in BrightRoll; among them were Scale Venture Partners, Adams Street Partners and Adams Street Capital, and True Ventures. To date, BrightRoll has generated a total of $16 million in investor funds.
At a time when video ads are gaining popularity, BrightRoll keeps on improving its wide array of products and services. BrightRoll offers In-Stream videos, which includes interactive pre-roll and a pre-roll with a companion banner. BrightRoll’s In-Banner videos come in auto preview, mouse-over to play and click to play. Its marquee videos come in custom, standard and multi-play.
BrightRoll also offers proprietary ad units, video optimization and targeting solutions, integration solutions with third party ad servers, and consolidated reporting solutions.
From 2008 until 2010, BrightRoll offered diverse new services. For instance, BrightRoll offered video ads that can exclusively connect the advertisers of leading brands with broadcast TV content online. One of BrightRoll’s most recent releases was the BrightRoll Exchange or BRX. BRX is an online video ad platform which offers automatic online video ads campaign. The most recent of BrightRoll’s new services was the mobile video app that can deliver mobile ad videos across many kinds of mobile devices.
BrightRoll has been a recipient of a number of awards. Among them were the Streaming Media Readers’ Choice Award for best video ad network in 2008, AlwaysOn On Media 100 award in 2009, one of the Hottest San Francisco Companies by the Lead 411 in 2010, and the AlwaysOn Global 250 in 2010.