When asked why he was willing to take the risks, Gerry shared the story of his own father, Barton. Barton had a vision for his own business. Gerry witnessed how his father’s semiconductor business. When he planned to formally open a semiconductor business, someone told him that business is too risky. He listened and sold his semiconductors.
Gerry opened his own agency and named it in honor of his father. After he realized that his father’s initials are the same with the gun in the video game Doom, Gerry named his company Barton F. Graf 9000 LLC.