The bank takes care of 102 million clients with more than €1.4 billion funds in over 15,000 offices across the globe. It has over 3 million stakeholders and supports close to 200,000 employees. Aside from Spain and the rest of Latin America, Banco Santander has significant influence in Germany, Poland, the UK and the US. Its shares are traded in the stock exchanges of Milan, Buenos Aires, Sao Paulo, Mexico, Lisbon, London, New York and Spain.
You would appreciate how Banco Santander has taken its stance in international banking. The bank does not rely only on recurring retail banking transactions but has glued its position in the industry by employing geographical diversification. Year in and year out, Banco Santander has increased its business giving value to its client base and shareholders. In the last five years alone, the bank has returned a total of €24 billion in remuneration to its shareholders.
No doubt, the banking industry is strictly regulated. However, Banco Santander remains unfazed. To meet what the regulatory bodies require of banks, Banco Santander has strengthened the quality of its credit and capital way ahead of the required schedules. As such, the bank is distinguished in the global financial markets.
Banco Santander had employed the services of several renowned consulting firms such as Millward Brown, Interbrand and Brand Finance. These firms have helped the bank increase its visibility, especially in critical markets such as Germany, Brazil and the UK. Its consistent efforts gained great results when Banco Santander was ranked as the first in retail banking, the most valuable global banking brand in Brazil and Spain, the UK’s second most valuable in February 2012.