Every Anomaly client that brings in an advertising problem gets more than what they need. For Anomaly, there is more than just the problem at hand. Normally, Anomaly looks at the problem as a business issue that needs analyses of everything: from the design to product development.
Anomaly has packaged itself as a new generation advertising agency. In its own self description, Anomaly is the response to the notion that “old” agencies are becoming more and more ineffective with their use of traditional solutions. Since many advertising agencies have recognized the need to re-gear their approaches, Anomaly is on the lead. The re-gearing revolves around idea-led, multi-disciplinary, integrated, and media-neutral approach - principles that are at the very core of Anomaly.
In defiance to the more popular impression, Anomaly is not an advertising agency in the strictest sense of the word. Anomaly sets itself apart from the rest because it develops its own intellectual property, which in turn can be licensed to a client in exchange for a portion of the revenues. The aspiration of Anomaly is to be a product developing intellectual property company that markets its own portfolio of intellectual properties along with other major brands. In other words, Anomaly is not like any ordinary agency. It is posed to be the answer to the challenges of the 21st century.
Anomaly unveiled that the real selling point of any advertising agency is the diverse skill set that translates to design, interactive marketing and media strategy. This is the pathway for the clients’ trust to find more than just an advertising campaign but a marketing solution.