AgLocal’s app is used by ranchers to list their available meat. They can upload images of their operations and can submit a writeup that describes their sustainable practices. AgLocal confirms what the ranchers submit to the app through advocacy groups and the local government. In turn, meat buyers such as restaurants shop for meat through the app. AgLocal eliminates wholesaling by big distributors, allowing ranchers to generate a bigger income. Additionally, ranchers can sell every bit of the meat through AgLocal.
Despite his lack of background in software development or connections with Silicon Valley, AgLocal founder and CEO Naithan Jones was able to develop a digital platform that be the solution to the increasing demand for sustainable food in the US. With the help of his brother who was a chef, Jones succeeded in positioning the company to meet the growing need.