People are now keen on looking for good deals online because it saves them the time and energy. Unlike majority of stores that have long lists for their inventory, Woot cuts through that and puts up “One Deal, One Day.” Matt Rutledge, founder of this American internet retailer, launched it back in July 2004. The standard operating procedures consist of putting up the deal until stocks run out and replacing it with a new one the following midnight. Every item’s details are unannounced, thus adding thrill to the guessing game.
If you’re curious about frequently asked questions about the company, going over to the FAQ page lets you in on the team’s evident sense of humor. An example would be about a mafia that has secretly invaded their blog to disable the price list function. In which case, the buying experience in itself becomes a quirky one; a bouncing button appears to signify urgency for the impending sellout or flashing orange lights signal an immediate change in deals due to an early sellout. This just goes to show that there is enough reason for why Woot has a good following. They offer good deals, they spice up the buying process, and the team itself is a fun playground of sorts. In short, they offer the total package.
Although doing your own research is definitely advised, the starting point of your data gathering should be Woot’s informative product reviews which take you to a witty conversation or narrative. And while you wonder if the business will ever survive with their unique sales model – which Woot pioneered – this review gives both the team and the consumers the assurance that the company is taken care of.