By way of collaborations, the company is able to produce and offer products that people will like, and that will penetrate the mainstream market so that more consumers will be aware of its existence and purpose. Then, with the back story of each product’s significance, massive audiences will be able to take part in addressing issues in the society and the environment.
We Are What We Do has creative teams that will be able to provide projects that are feasible, and past team-ups have become big hits. Among these are Change the World for a Fiver, I’m Not a Plastic Bag, Historypin and the Tweet Towel.
The company’s strategy is to never settle despite the obvious success that the past products have generated. In fact, the team finds it necessary to question themselves if there was any other good approach, and from this comes the continuous drive to factor in shifts in human behavior and audience response.
Their team is made up of people who approach challenges with passion, who are excited of the creative possibilities. As such, their business has a soul. This allows for the team-up to share great learning experiences to other parties involved because their aim is to bring forth a change of behavior.
In We Are What We Do, with the leadership of its CEO, Nick Stanhope, campaigns are made more special because the “birth” of the products, services and tools are made unique and well intentioned.
If what you do is good, then positive change is just right around the corner.