The Profit is a show on CNBC which features the chairman and CEO of Camping World Marcus Lemonis. In the show, Lemonis uses his experience in turning companies around and offers his own money to struggling entrepreneurs in exchange for a percentage of the profits and a piece of the business. This may seem like a televised version of a start-up incubator at first, but the drama really begins once Lemonis does everything in his power to turn the company into a profitable business – even if it means having to fire key personnel or do the all of the nitty-gritty work himself.
The Profit airs on CNBC on Tuesday nights, 10pm Eastern Time.