A typical sale for Coldwater Cattle Company might mirror one that occurred in late 2009. Relying on the firm’s solid reputation for producing top stock in volume, bidders traveled from 10 states to a Coldwater Cattle auction in Holly Springs, Mississippi. A Brangus female, “a daughter of MR 4C 11N, a John Wayne son going back to the dam of Braveheart on the bottom side,” brought $5,000. All told, the sale included 378 live Angus lots at more than $448,000 and 397 live Brangus lots at nearly $458,000.
The beautiful private Coldwater Ranch, another Batson family business, welcomes paying guests for horseback riding, Jeep touring, and home-cooked meals. Additional amenities include a private lake complete with a powerboat for wakeboarding, waterskiing, and tubing; a tire swing on a river that screams “jungle swim”; and high-speed Internet, phone connectivity, and television. The site also includes an airstrip for private aircraft, as well as an FAA-certified heliport. The Coldwater Ranch headquarters lies approximately 90 miles north of Amarillo.