A startup named AdEspresso was established to help small and medium businesses in creating and optimizing their advertising campaigns in ways that truly work.
AdEspresso started as a web development company in Italy. It managed its Facebook advertisements. However, the difficulty in creating, analyzing, and optimizing the campaigns became very frustrating. So the team decided to create and develop its own solutions.
In November 2011, four people decided to establish AdEspresso and created what is arguably the best Facebook advertising solution. The app is easy to use because it gathers only the information that really matters. It tracks the major figures such as sales, signups, subscriptions, engagements – anything that has of value for the business.
Within one year, AdEspresso went working; helping many small and medium businesses get results in their Facebook marketing campaigns.